A Note from the Founder
Why We Ride, and Why We Built Rubbyside
Hey, I'm Kunal.
If you're reading this, you probably already know the feeling. The rhythm of the engine, the wind, the absolute freedom that comes when you're out on the highway. We ride because there's nothing else quite like it. But as much as we love the ride, we all know the unspoken realities of Indian roads.
On November 15, 2025, I met with a major accident. I was riding with 10 other Ducati riders, heading to Sariska. We were talking about momentum, control, the thrill of the pack. Seconds later, a biker swerved out from the right, and everything turned into chaos.
But honestly, the crash itself wasn't the scariest part.
Within minutes, a mob of 200 villagers gathered. Instead of helping, they accused us, tried to damage our bikes, and threatened us physically—one even grabbed a fellow rider by the neck. It took the police, dealership support, and local political connections just to get out safely.
And that was only day one.
What followed was a nightmare. We faced an FIR filed by the very people who caused the crash. We were extorted for ₹20 lakhs, dealt with a local lawyer who took our money and vanished, and eventually had to settle at the police station just to get the bike released.
Then came the insurance. For six and a half months, I dealt with endless calls, ghosting, wrong filings (they even filed it under theft at one point), and complete apathy. The system wasn't just broken; it was actively working against us. It took six months just to get back on the road.
That accident taught me more about India, its systems, and survival than riding ever did.
I realized that when things go wrong on the road, you are entirely on your own. The ecosystem—from insurance to legal support to local emergency response—is fragmented, untrustworthy, and unprepared for us.
That's exactly why Rubbyside exists.
Rubbyside isn't just a social network for riders to share photos. It's a support system. It's a place where riders don't just connect, but belong and protect each other.
It's also the birthplace of Ride Ready—a nationwide movement we are building to equip motorcyclists with life-saving knowledge, emergency preparedness, and the right contacts. Because when you're out there, trusting random "references" in an unfamiliar place can be catastrophic. We want to ensure that no rider is ever left stranded, extorted, or lost in the bureaucracy of the ecosystem.
We are building the platform I wish I had on that day in November. A trusted network where we ride together, learn together, and look out for each other.
Our Philosophy
Every ride is a choice.
- The choice to prepare before you need to react.
- The choice to stay calm when others panic.
- The choice to look out for another rider.
Ride Ready exists because we believe rider safety isn't just about helmets, gloves, or first aid.
It's a mindset.
A culture.
A promise riders make to themselves and to each other.
Why Purple & Orange?
We chose our colors to reflect the two sides of every prepared rider.
Purple is Preparation.
It represents knowledge over assumptions.
Calm over panic.
Community over individuality.
Every lesson learned before the ride.
Every skill that gives you confidence when it matters most.
Orange is Action.
It represents the moment you choose to wear your gear.
The moment you stop to help.
The moment you put your preparation into practice.
Keep the rubber side down.
— Kunal Khanna
Founder & Chief Riding Officer, Rubbyside
